3 Logo Variations You Need For Your Brand
When it comes to having a consistent brand identity, it is important to have a variation of your visual identity. Even though your brand is not just a logo, it is still an important part of your brand, and having a variation of your logo will help you have a consistent brand identity throughout the different platforms you use.
In this blog, I will be breaking down what are logo variations, why you need different logo variations, and what are the top 3 logo variations that your brand needs.
What are logo variations?
There are a variety of different elements that go into your brand's visual identity and this includes different versions of your logo. Each version will have similarities that will help keep your visual brand consistent and recognizable.
Why do you need different logo variations?
As your brand grows and you begin to create different marketing material for your business, you will need your logo to be a different sizing, formatting, and direction. This is not a one size fits all, and that is why you want to have the different variations of your brand logo. Having a variation will also help avoid stretching or squeezing your logo which can affect the appearance of the logo.
Now let’s get into the top 3 logo variations your brand will need
01. Primary Logo
This logo is the main logo for your brand the main identifier. You will use this logo most of the time. You will want to use this on your website header, business cards, and any marketing materials. This logo may include your brand name, possibly an illustration, tag line, and year of establishment.
02. Secondary Logo
The secondary logo is usually a stacked version of your primary logo. This version just rearranges the elements of your primary logo so it gives you a more compact logo allowing you to use it in a small space. This type of logo can be used in your social media graphics, and printed marketing materials, basically, anywhere there isn’t enough width space for your primary logo to fit or be legible.
03. Submark
This type of logo is basically a simplified most compact version of your primary logo. It often contains the initials of your brand name and can be circular, think of a brand stamp. This logo works great as your social media image or works great placed at the footer of your website. You can also create fun stamps and stickers to add a branded touch.
04. Brand Icons
Brand icons are not necessarily logos but are elements that you may have on your logo. Usually, if your brand logo includes an illustration, the illustration can be used to stand alone and be used as your brand icon. These can be used as a favicon, or you can create fun patterns with this element to use in your branding. Although this is not needed for every brand, I like to include brand icons for my clients when there is an illustration included in their logo or create something for their brand that pulls elements from their primary logo.
These elements add to the brand identity and clients’ experience with different touch points they encounter. It is important to have variations in your logos so your logo can adapt to fit in different places, marketing materials, and touchpoints of your business. I hope this was helpful in your branding journey!
Ready to get started with branding your business?
Download the Brand Clarity Workbook! This workbook will get you started with your branding and by the time you complete the workbook, you will have a clear idea of who you are here to serve, how you are doing this, help you identify how you stand out, and begin to create a visual direction for your brand/business.
If you are looking for clarity in your brand, then grab the Brand Clarity Workbook!
Thanks for reading!
