How To Write An About Us Page For Your Website
So you are writing or trying to write your about page for your website? You may be thinking, oh gosh I have to write about myself, and be dreading the thought of that. But I have some news for you
Your about page is not about you it is an opportunity to share the biggest selling points of your brand story.
Whether you are a product-based business or a service-based business you should have an about page on your website which will be a supporting sales page.
If you put yourself in the shoes of your visitors, they more than likely want to learn more about the business they are considering purchasing from and this is the opportunity to share who you are and connect with your audience.
Use this opportunity to write about:
Your story, why you got started
Share your mission and core values
If you are a product-based business, speak on the process behind creating the product
Feature the founders and your team
Showcase any features or special accomplishments
Writing about these different key points will not only let your visitors know who you are but is also a huge opportunity to connect, build trust and establish yourself as the go-to in your industry. Allow yourself to show your visitors what it is like to work with you or buys from you, be approachable, and be genuine.
To better help you in writing your about page for your website, here is an about page template you can follow:
Introduce yourself
Begin to share your brand story. Why did you begin, where were you, what problem did you see, and how you brought the solution for your ideal clients?
Share how you now serve and what is different about your approach
Share your core values
Add a Call to action, what steps would you like them to take next
Now, remember you may also add a bit of fun to your about page by including personal likes and dislikes, your goto coffee order, your star sign, etc. After all, you know your people and what they might enjoy learning about you.
I hope this was helpful as you begin your journey with designing and building out your website. If you find yourself stuck along the way and ready for added support from a website designer, I am here to help! Just click the link here to schedule a call with me to get started designing your website!
Thanks for reading!
